Select Page

How To Write a Press Release

A press release is a document that tells the story behind your new product and your brand. It gets sent to the media to get them talking about your product to their readers. Don’t underestimate the power of a well-written press release. With the right news...

Authenticity vs Personlization

Personalization in marketing is all the rage now. This is when you open an email and it has your name on it. But I don’t buy it. Sure, it’s nice when Amazon shows other products I may like, but do I really need a bot to say my name at the beginning of an...
How my Living in Thailand Fail Inspired a Life-long Mission

How my Living in Thailand Fail Inspired a Life-long Mission

A few years ago I hit a quarter-life crisis. I’d been living and working abroad — bouncing between East Asian countries for years — and I felt burned out and lost. I couldn’t stay, but I also didn’t want to go home. I stumbled upon a job post on the sketchy Facebook...

Why You Should Pursue Impossibly Huge Projects

As I kid I loved video games. I would lie in my bed at night thinking about them. I was addicted to role playing games where you controlled a character during a long journey, and had to buy supplies, chat with villagers, and organize your inventory. These tedious...